- Wella Professionals Koleston Perfect Me Permanent Hair Color - 10/0 Lightest Blonde/Natural.
- Pure, balanced colour results with natural depth and shine.
- ME+, up to 60x less likely to develop a new allergy to hair color.
- Less hair damage colour after colour. Simple 1:1 mixing ratio.
- Up to 100% grey coverage. Up to 5 levels of lift.
Wella's purest colour ever with ME+ Technology. ME+ is the superior colour technology of the future. It is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair colour while delivering uncompromised colour performance.